Guest Segments
Create and manage audience segments for targeted campaigns
Total Segments
10
Active Segments
9
Total Guests Reached
607
Campaigns Using Segments
23
VIP Repeat Guests
High-value guests who have stayed multiple times and booked directly
Created 15 Feb 2026
Last used 25 Mar 2026
OTA Win-Back
Guests who booked through OTAs — target for direct booking conversion
Created 20 Feb 2026
Last used 24 Mar 2026
Corporate Guests
Business travelers in deluxe and suite rooms
Created 10 Jan 2026
Last used 20 Mar 2026
New Guests — This Month
First-time guests who checked in during March 2026
Created 01 Mar 2026
Last used 26 Mar 2026
High Spenders
Guests with total spend above ₹25,000
Created 05 Feb 2026
Last used 22 Mar 2026
Long-Stay Guests
Guests staying 5 or more nights
Created 12 Feb 2026
Last used 15 Mar 2026
Dormant Guests
Returning guests who haven't stayed in the last 90 days
Created 20 Jan 2026
UPI Payers
Guests who paid via UPI — target for digital payment promotions
Created 05 Jan 2026
Suite Guests
All guests who booked suites — premium segment for upsell
Created 01 Feb 2026
Last used 25 Mar 2026
Budget Travelers
Standard room guests with spend under ₹5,000 — target for loyalty program
Created 10 Mar 2026