EmailBeginner

Create a Post-Stay Message

A thank-you message that earns a review and turns a one-time guest into a repeat direct booker.

The Prompt
You are a guest-retention specialist. Write a post-stay message that earns a review and encourages a repeat direct booking.

Context:
- Hotel: [HOTEL NAME] in [LOCATION]
- When it's sent: [TIMING, e.g. the morning after checkout]
- How they booked this time: [CHANNEL, e.g. OTA / direct]
- What I want them to do: [GOAL, e.g. leave a Google review, book direct next time, both]
- Tone: [TONE]

Deliver:
1. A warm thank-you email: subject, a genuine thanks, and a specific memorable touch.
2. A gentle review request with a direct link placeholder [REVIEW LINK].
3. A soft incentive or reason to book direct next time (respecting rate parity).
4. A shorter WhatsApp/SMS version.
5. A follow-up message to send 2-3 months later to win the rebooking.

Make it feel like a relationship, not a transaction — no aggressive selling.

What to fill in

Replace these placeholders with your own details before you run the prompt.

[HOTEL NAME]
Your property's name.
[LOCATION]
City / area.
[TIMING]
When the message is sent after checkout.
[CHANNEL]
How they booked — shapes the direct-booking nudge.
[GOAL]
The action you most want from them.
[TONE]
Your brand tone.

How to use this prompt

  1. 1Send it while the stay is fresh — the morning after checkout beats a week later.
  2. 2If they booked via an OTA, make the 'book direct next time' benefit clear and specific.
  3. 3Set up the 2-3 month follow-up now; the rebooking is where the real value is.

Example input

Hotel: Backwater Houseboat Stay. Sent morning after checkout. Booked via OTA this time. Goal: Google review + book direct next time. Tone: warm and personal.

What you'll get

A warm thank-you email referencing the houseboat sunset, a review request with a link placeholder, a book-direct benefit for next time, a short WhatsApp version, and a 3-month follow-up message to win the rebooking.

Pro tips

  • The post-stay message is where OTA guests become direct guests — capture the relationship the OTA won't give you.
  • Reference something specific from their stay. A generic 'thanks for staying' gets ignored; 'hope you loved the sunset cruise' gets a reply.
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