MarketingBeginner
Create a Hotel Referral Campaign
Turn happy past guests into a referral engine with an offer worth sharing.
The Prompt
You are a growth marketer for hotels. Design a referral campaign that turns my past guests into a source of new direct bookings. Context: - Hotel: [HOTEL NAME] in [LOCATION] - How I reach past guests: [CHANNELS, e.g. WhatsApp, email, SMS] - Room rate: [AVERAGE ROOM RATE] - Target guest: [TARGET GUEST] Deliver: 1. A referral offer structure (what the referrer gets, what the friend gets) that protects margin. 2. How to track referrals with simple tools (codes, links, or manual). 3. The exact message to send past guests to launch it (for [CHANNELS]). 4. The landing experience the referred friend should see. 5. How to keep it running so it becomes an ongoing channel, not a one-off. Make rewards attractive but tied to a completed, paid stay — not just a signup.
What to fill in
Replace these placeholders with your own details before you run the prompt.
[HOTEL NAME]- Your property's name.
[LOCATION]- City / area.
[CHANNELS]- How you contact past guests.
[AVERAGE ROOM RATE]- Your nightly rate — informs reward size.
[TARGET GUEST]- Who your best guests tend to refer.
How to use this prompt
- 1Tie every reward to a completed paid stay so you never pay for empty referrals.
- 2Ask for the launch message in your guests' preferred language and channel.
- 3Start with your happiest recent guests — reviews and repeat stays flag them.
Example input
Hotel: Manali Mountain Lodge, ADR ₹5,500. Reach guests via WhatsApp + email. Target: friend groups and couples.
What you'll get
Referral offer: referrer gets ₹1,000 off their next direct stay, friend gets 15% off first stay — both credited only after the friend checks out. Tracked via unique WhatsApp links/codes. Includes the launch WhatsApp + email copy, the referred-friend landing message, and a monthly cadence to re-trigger it.
Pro tips
- •Referral guests book direct and trust you before arrival — they're higher-value than OTA traffic.
- •Reward the completed stay, not the click, or you'll pay for no-shows and gaming.