MarketingIntermediate
Create a Hotel Loyalty Program Strategy
Design a simple loyalty or repeat-guest program that an independent hotel can actually run.
The Prompt
You are a loyalty and CRM strategist for independent hotels. Design a loyalty program my property can realistically run without enterprise software. Context: - Hotel: [HOTEL NAME] in [LOCATION], [NUMBER OF ROOMS] rooms - Guest type: [TARGET GUEST] - How often guests currently return: [REPEAT RATE OR 'rarely'] - Tools I have: [TOOLS, e.g. WhatsApp, email, a PMS] Deliver: 1. A loyalty concept that fits an independent hotel (points, tiers, or simple 'stay more, get more' — recommend one and say why). 2. The rewards structure, weighted toward direct bookings. 3. How guests join and how I track them with the tools I have. 4. The enrolment message and a 'welcome back' offer for members. 5. Three risks to avoid (e.g. discounting guests who'd pay full price anyway). Keep it lightweight — I don't have a dedicated loyalty platform.
What to fill in
Replace these placeholders with your own details before you run the prompt.
[HOTEL NAME]- Your property's name.
[LOCATION]- City / area.
[NUMBER OF ROOMS]- Room count.
[TARGET GUEST]- Your core guest segment.
[REPEAT RATE OR 'rarely']- How often guests come back today.
[TOOLS]- The systems you can use to track members.
How to use this prompt
- 1Be honest about your tools — a program you can't track will quietly die.
- 2Ask the AI to weight every reward toward direct bookings so loyalty reduces OTA fees.
- 3Have it draft the enrolment and welcome-back messages so you can launch the same week.
Example input
Hotel: Rann Desert Camp, 30 rooms, guests are families and photographers, return rarely. Tools: WhatsApp + PMS.
What you'll get
Recommends a simple tiered 'stay direct' scheme over points (easier to run). Rewards: 3rd direct stay = free upgrade, 5th = free night, all members get best-direct-rate + late checkout. Enrolment via a WhatsApp link at checkout, tracked by phone number in the PMS. Includes enrolment + welcome-back copy and warns against rewarding guests who'd rebook anyway.
Pro tips
- •The point of loyalty for an independent hotel isn't points — it's moving repeat guests off OTAs and onto direct.
- •Start with one reward that's easy to honour. A program staff can deliver beats a clever one they forget.