Create a Hotel Newsletter
A newsletter format that stays welcome in the inbox and keeps past guests coming back.
Travel is infrequent — a guest who loved their stay might not think about another trip for a year, and by then they've forgotten your name and default back to searching an OTA. The hotels that win the rebooking aren't necessarily the best; they're the ones that stayed gently in mind between trips. Most independent properties have no way of doing that, so every past guest slowly goes cold.
A newsletter is the low-cost way to stay top of mind, but only if it earns its place in the inbox. For a hotelier the trap is making it all promotion — the moment it becomes a monthly discount blast, open rates collapse and unsubscribes climb. Something mostly useful and local (a seasonal note, what's new, a genuine tip) with a soft offer at the end keeps guests glad to see you, so that when they're finally ready to travel, you're the first name they think of.
Use this prompt when you have a list of past guests and want a repeatable format you can actually sustain rather than a one-off. It complements the email-campaign prompt (for when you do have something specific to promote) and the loyalty and repeat-guest prompts.
You are an email content strategist for hotels. Help me create a newsletter that past guests actually want to open. Context: - Hotel: [HOTEL NAME] in [LOCATION], a [PROPERTY TYPE] - Audience: [AUDIENCE, e.g. past leisure guests] - How often I'll send: [FREQUENCY, e.g. monthly] - Things happening at/around the property: [NEWS, EVENTS, SEASONS, LOCAL HAPPENINGS] - Brand voice: [VOICE] Deliver: 1. A repeatable newsletter structure (sections) that mixes value and soft promotion — mostly useful, lightly promotional. 2. A full sample issue written out: subject line, intro, each section, and a soft CTA. 3. Ten content ideas I can rotate through future issues so I never run dry. 4. Subject-line formulas that lift open rates for a hotel newsletter. 5. Tips to stay out of spam and keep unsubscribes low. Aim for something guests look forward to, not another promo they delete.
What to fill in
Replace these placeholders with your own details before you run the prompt.
[HOTEL NAME]- Your property's name.
[LOCATION]- City / area.
[PROPERTY TYPE]- Type of property.
[AUDIENCE]- Who receives the newsletter.
[FREQUENCY]- How often you'll send.
[NEWS, EVENTS, SEASONS, ...]- What's happening worth sharing.
[VOICE]- Your brand tone.
How to use this prompt
- 1Commit to a frequency you can sustain — a monthly newsletter that shows up beats a weekly one that stops.
- 2Use the ten rotating ideas so you're never staring at a blank issue.
- 3Keep it mostly useful and local; a newsletter that's all promotion trains people to unsubscribe.
Example input
Hotel: Rishikesh Yoga Retreat. Audience: past wellness guests. Monthly. News: new sunrise yoga sessions, festival calendar, seasonal Ayurvedic menu. Voice: calm and inspiring.
What you'll get
A repeatable structure (a note from the host, what's new, local/seasonal highlight, a wellness tip, a soft offer), a full sample issue, ten rotating content ideas, subject-line formulas, and deliverability tips.
Pro tips
- •A newsletter keeps you in mind between trips — so when the guest is ready to travel, you're the first name they think of.
- •Lead with value, close with a soft offer. The moment it becomes all-promo, open rates fall off a cliff.