Create a Hotel Launch Marketing Plan
A pre-opening to post-opening marketing plan for a new or newly renovated property.
Opening a hotel is the one moment where marketing timing is genuinely unforgiving. Your first 30 reviews set the rating that governs your bookings for the next year, and a rough opening — an untrained team, half-finished rooms, an empty review page — leaves scars that no later campaign fully erases. That's why a launch needs a plan that works backwards from the opening date, not a burst of activity after the doors are already open.
This prompt splits the work into three phases that each demand different behaviour. Pre-launch is about building an audience and getting the plumbing right (booking engine, Google, OTAs, a soft opening). The launch window is about generating a strong early review base while resisting the temptation to run at full capacity before staff are ready. Post-launch is the hardest discipline: tapering the opening discounts and shifting guests into a sustainable, direct-booking habit before cheap rates become your identity.
Use it for a genuinely new property or a relaunch after renovation, and give it a real opening date so the lead times land correctly. It leans on the 90-day strategy prompt for the post-launch quarter and on the increase-reviews prompt for the review engine that a launch lives or dies by.
You are a hotel opening specialist. Build a launch marketing plan for a new (or newly renovated) property. Context: - Hotel: [HOTEL NAME], a [PROPERTY TYPE] in [LOCATION] - Rooms: [NUMBER OF ROOMS], planned ADR [AVERAGE ROOM RATE] - Opening date: [OPENING DATE] - Target guest: [TARGET GUEST] - Budget reality: [BUDGET, e.g. lean / moderate] Deliver a plan in three phases: 1. Pre-launch (before opening): building an audience, early-bird offers, local PR, OTA/Google setup, soft-opening plan. 2. Launch window (first 4-6 weeks): the offer, content, review-generation engine and how to avoid a bad-review start. 3. Post-launch (weeks 6-12): shifting from discounts to sustainable rate, building direct-booking habits, and the metrics to watch. For each phase, give the top 5 priorities in order. Flag the single most common mistake new hotels make in that phase.
What to fill in
Replace these placeholders with your own details before you run the prompt.
[HOTEL NAME]- The new property's name.
[PROPERTY TYPE]- Type of property.
[LOCATION]- City / area.
[NUMBER OF ROOMS]- Room count.
[AVERAGE ROOM RATE]- Planned launch ADR.
[OPENING DATE]- When you open (or reopen).
[TARGET GUEST]- Who you're built for.
[BUDGET]- Rough marketing budget level.
How to use this prompt
- 1Give a real opening date so the AI can work backwards with correct lead times.
- 2Ask it to expand the pre-launch phase into a week-by-week countdown.
- 3Pair with the review-generation prompt — a strong early review base makes or breaks a launch.
Example input
Hotel: The Nilgiri Loft, a 18-room boutique hotel in Ooty, ADR ₹7,000, opening 15 Dec 2026, target: couples and remote workers, lean budget.
What you'll get
Pre-launch: build an Instagram + email waitlist, run a founder's-rate early-bird, set up GBP/OTAs/booking engine, host a soft opening for locals and press. Launch: a launch offer with a built-in review request, daily content, warns against opening at full capacity before staff are trained. Post-launch: taper discounts, push direct rebooking, watch RevPAR and review score.
Pro tips
- •Your first 30 reviews set your rating for a year — engineer them deliberately during the launch window.
- •Don't launch at 100% occupancy with an untrained team; a rough start becomes permanent reviews.