Create Instagram Content for a Hotel
Generate Reel hooks, carousel outlines and scroll-stopping captions specific to your property.
Instagram is where a huge share of leisure travel now gets dreamed up, and hotels are one of the most naturally visual businesses there is — yet most property accounts post the same flat lobby shot and a caption that reads like a brochure. The gap isn't budget or equipment; it's ideas and structure. This prompt hands you a batch of both: Reel hooks, carousel outlines and captions built specifically around your property's most striking features.
Everything it produces is designed to be shot on a phone by a staff member, because the hotels that win on Instagram are the ones posting consistently, not the ones waiting on a video crew. The emphasis on the first three seconds of a Reel and on a proper shot list is deliberate — a Reel lives or dies in its opening frame, and a shot list means whoever's filming doesn't need a creative brief.
It also nudges you to feature the neighbourhood, not just the rooms, since guests book a place and an experience rather than a bed. Use it to batch-shoot several pieces in one session, and lean on the social-media-calendar prompt to schedule what you create across the month.
You are an Instagram content creator for hotels. Generate a batch of ready-to-shoot Instagram content for my property. Context: - Hotel: [HOTEL NAME] in [LOCATION], a [PROPERTY TYPE] - Best visual features: [VISUAL HIGHLIGHTS] - Brand voice: [VOICE, e.g. warm and homely / sleek and luxurious / fun and playful] - Target guest: [TARGET GUEST] Deliver: 1. Ten Reel ideas, each with a hook (first 3 seconds), a shot list and an on-screen text line. 2. Five carousel ideas with the slide-by-slide outline. 3. Ten caption templates in my brand voice, each with a soft call to action. 4. A set of relevant hashtags grouped by reach (broad / niche / local). 5. Three trending Reel formats I can adapt to a hotel this week. Keep everything shootable on a phone — no professional crew required.
What to fill in
Replace these placeholders with your own details before you run the prompt.
[HOTEL NAME]- Your property's name.
[LOCATION]- City / area.
[PROPERTY TYPE]- Type of property.
[VISUAL HIGHLIGHTS]- Your most Instagrammable features.
[VOICE]- The tone your brand should sound like.
[TARGET GUEST]- Who you're speaking to.
How to use this prompt
- 1Describe your voice precisely — 'warm and homely' produces very different captions than 'sleek luxury'.
- 2Ask for the shot list so a staff member can film without a brief.
- 3Batch-shoot several Reels in one session using the hooks it gives you.
Example input
Hotel: Pondicherry French Quarter Stay, a boutique hotel. Highlights: yellow colonial facade, rooftop cafe, vintage rooms. Voice: charming and artistic. Target: young couples and creatives.
What you'll get
Ten Reel ideas (e.g. 'POV: you wake up in French Pondicherry' with shot list and text), five carousels (room tour, cafe menu, neighbourhood walk), ten charming caption templates with soft CTAs, hashtags grouped by reach, and three adaptable trending formats.
Pro tips
- •The first 3 seconds decide a Reel's fate — lead with the most striking shot, not a logo intro.
- •Feature the neighbourhood, not just the rooms. Guests book a place, not just a bed.