Analyze Hotel Competitors
Build a competitive set and read their pricing, positioning and reviews to inform your rate.
Every pricing decision is really a comparison — but most owners compare themselves to the wrong hotels. The place next door might target a completely different guest, while your real competitor is three towns away chasing the same booker. A comp set is the small group of properties your guest actually weighs you against, and getting its membership right matters more than any single rate you set.
This prompt first challenges your assumptions about who belongs in the set (geography is a weak criterion; shared target guest is the strong one), then gives you a framework to read those competitors across rate, room types, amenities, review scores and positioning. Crucially, it points you at review themes, not just star ratings — the complaints your competitors keep getting are the openings you can win on, and the praise they get is the bar you have to clear.
Because you probably don't own a rate-shopping tool, it tells you exactly what to gather by hand from OTA listings and websites, and hands you a 20-minute monthly routine to keep the picture current. Use it to sanity-check whether you're under-, over- or correctly priced; it feeds directly into the dynamic-pricing and forecasting prompts.
You are a revenue analyst. Help me build and read a competitive set (comp set) to guide my pricing. Context: - My hotel: [HOTEL NAME] in [LOCATION], a [PROPERTY TYPE], ADR [AVERAGE ROOM RATE], [NUMBER OF ROOMS] rooms - Competitors I know of: [COMPETITORS] - Target guest: [TARGET GUEST] Deliver: 1. Criteria for a valid comp set (why some 'competitors' shouldn't be in it). 2. A framework to compare rate, room types, amenities, review scores and positioning across the set. 3. Questions I should answer by studying their OTA listings and websites. 4. How to translate what I find into a pricing and positioning decision (am I under-, over-, or correctly priced?). 5. A simple monthly rate-shopping routine to keep the comp set current. Tell me what data to gather manually since I don't have a rate-shopping tool.
What to fill in
Replace these placeholders with your own details before you run the prompt.
[HOTEL NAME]- Your property's name.
[LOCATION]- City / area.
[PROPERTY TYPE]- Type of property.
[AVERAGE ROOM RATE]- Your ADR.
[NUMBER OF ROOMS]- Room count.
[COMPETITORS]- Hotels you think you compete with.
[TARGET GUEST]- The guest that defines a true competitor.
How to use this prompt
- 1Let the AI challenge your comp set — the hotel down the road may not actually compete for your guest.
- 2Turn its list of questions into a manual rate-shopping checklist you run monthly.
- 3Compare on review themes, not just star scores — the 'why' guides your positioning.
Example input
My hotel: Hampi Boulder Resort, ADR ₹4,000, 18 rooms, target: heritage travellers and photographers. Competitors: two nearby guesthouses and a chain hotel 8 km away.
What you'll get
Advises dropping the distant chain from the comp set (different guest), builds a comparison framework across rate/amenities/reviews/positioning, lists the questions to answer from their OTA listings, concludes on where the resort sits on price, and gives a 20-minute monthly rate-shopping routine.
Pro tips
- •A comp set is defined by who your guest also considers — not by who's geographically nearest.
- •Read review themes across your comp set: the complaints they share are your opening to win.