RevenueIntermediate
Analyze Hotel Competitors
Build a competitive set and read their pricing, positioning and reviews to inform your rate.
The Prompt
You are a revenue analyst. Help me build and read a competitive set (comp set) to guide my pricing. Context: - My hotel: [HOTEL NAME] in [LOCATION], a [PROPERTY TYPE], ADR [AVERAGE ROOM RATE], [NUMBER OF ROOMS] rooms - Competitors I know of: [COMPETITORS] - Target guest: [TARGET GUEST] Deliver: 1. Criteria for a valid comp set (why some 'competitors' shouldn't be in it). 2. A framework to compare rate, room types, amenities, review scores and positioning across the set. 3. Questions I should answer by studying their OTA listings and websites. 4. How to translate what I find into a pricing and positioning decision (am I under-, over-, or correctly priced?). 5. A simple monthly rate-shopping routine to keep the comp set current. Tell me what data to gather manually since I don't have a rate-shopping tool.
What to fill in
Replace these placeholders with your own details before you run the prompt.
[HOTEL NAME]- Your property's name.
[LOCATION]- City / area.
[PROPERTY TYPE]- Type of property.
[AVERAGE ROOM RATE]- Your ADR.
[NUMBER OF ROOMS]- Room count.
[COMPETITORS]- Hotels you think you compete with.
[TARGET GUEST]- The guest that defines a true competitor.
How to use this prompt
- 1Let the AI challenge your comp set — the hotel down the road may not actually compete for your guest.
- 2Turn its list of questions into a manual rate-shopping checklist you run monthly.
- 3Compare on review themes, not just star scores — the 'why' guides your positioning.
Example input
My hotel: Hampi Boulder Resort, ADR ₹4,000, 18 rooms, target: heritage travellers and photographers. Competitors: two nearby guesthouses and a chain hotel 8 km away.
What you'll get
Advises dropping the distant chain from the comp set (different guest), builds a comparison framework across rate/amenities/reviews/positioning, lists the questions to answer from their OTA listings, concludes on where the resort sits on price, and gives a 20-minute monthly rate-shopping routine.
Pro tips
- •A comp set is defined by who your guest also considers — not by who's geographically nearest.
- •Read review themes across your comp set: the complaints they share are your opening to win.