Create a Hotel Dynamic Pricing Strategy
Build clear pricing rules for demand, day-of-week, lead time and events instead of a flat rate.
You are a hotel revenue manager. Design a dynamic pricing strategy I can apply manually or through my PMS. Context: - Hotel: [HOTEL NAME] in [LOCATION], [NUMBER OF ROOMS] rooms - Current base rate (BAR): [AVERAGE ROOM RATE] - Typical occupancy pattern: [PATTERN, e.g. weekends strong, weekdays soft] - Local demand drivers: [EVENTS/SEASONS] - Room types and their share: [ROOM TYPES] Deliver: 1. A pricing framework using occupancy pace, day-of-week, lead time and events. 2. Specific rate rules (e.g. 'raise BAR by X% when pickup for a date exceeds Y%'). 3. A floor rate and a ceiling rate, with the logic for each. 4. How to handle last-minute unsold rooms without training guests to wait. 5. A weekly pricing routine I can follow in under 30 minutes. Give me concrete percentages and thresholds tuned for a [NUMBER OF ROOMS]-room independent hotel, not vague advice.
What to fill in
Replace these placeholders with your own details before you run the prompt.
[HOTEL NAME]- Your property's name.
[LOCATION]- City / area.
[NUMBER OF ROOMS]- Room count — affects how aggressively you can flex rate.
[AVERAGE ROOM RATE]- Your current base rate (BAR).
[PATTERN]- Your occupancy rhythm across the week/season.
[EVENTS/SEASONS]- Local events and seasons that spike or drop demand.
[ROOM TYPES]- Your room categories and their rough mix.
How to use this prompt
- 1Give real occupancy patterns — pricing rules are only useful if they match your demand curve.
- 2Ask for concrete thresholds (percentages, days out) you can turn into PMS rules.
- 3Start by applying the rules to the next 30 days, then review what actually picked up.
Example input
Hotel: Shimla Hillside Inn, 28 rooms, BAR ₹5,000, weekends strong / weekdays soft, demand drivers: summer holidays + long weekends. Room types: 70% deluxe, 30% suites.
What you'll get
A framework with day-of-week multipliers (weekends +25-40%, weekdays at or below BAR), pace-based rules (raise 10% when 30-day pickup > 60%), a floor of ₹3,200 and ceiling of ₹8,500 with logic, a last-minute strategy that avoids deep discounts, and a 25-minute weekly pricing routine.
Pro tips
- •The biggest pricing mistake independents make is a flat rate all week — you leave money on strong dates and empty rooms on weak ones.
- •Set a real floor rate. Chasing occupancy below it usually destroys RevPAR.