ReviewsIntermediate

Analyze Guest Feedback

Turn a pile of reviews and survey comments into a ranked list of what to fix and keep.

The Prompt
You are a guest-experience analyst. I'll paste a batch of my reviews and feedback. Turn it into clear, ranked actions.

Context:
- Hotel: [HOTEL NAME] in [LOCATION]
- Feedback to analyze (paste reviews / survey comments): [PASTE FEEDBACK]
- What I care about most right now: [FOCUS, e.g. cleanliness, service, value]

Deliver:
1. The recurring themes in the feedback, grouped into praise and complaints, with rough frequency.
2. The top 3 issues to fix, ranked by how often they appear and how much they hurt bookings.
3. The top 3 strengths I should lean into in my marketing (guests are telling me my selling points).
4. Any quick wins — cheap, fast fixes that would remove a common complaint.
5. One metric or question I should track going forward to measure improvement.

Be objective — surface the patterns even if they're uncomfortable.

What to fill in

Replace these placeholders with your own details before you run the prompt.

[HOTEL NAME]
Your property's name.
[LOCATION]
City / area.
[PASTE FEEDBACK]
Paste as many reviews/comments as you can.
[FOCUS]
The area you most want insight on.

How to use this prompt

  1. 1Paste as many reviews as you can — the more data, the more reliable the themes.
  2. 2Ask it to rank fixes by frequency AND booking impact so you tackle what actually matters.
  3. 3Use the strengths list directly in your marketing — guests are naming your selling points for free.

Example input

Hotel: Highway Comfort Motel. Pasted 30 recent reviews. Focus: understand why the rating dropped last quarter.

What you'll get

Themes grouped into praise (location, price, breakfast) and complaints (slow check-in, thin walls, wifi), the top 3 issues ranked by frequency and impact, the top 3 strengths to market, quick wins (a checkout self-service, wifi router upgrade), and a metric to track.

Pro tips

  • Your reviews are the cheapest market research you'll ever get — the complaints are a prioritized to-do list.
  • Feed the strengths straight into your listings and ads. Guests just told you exactly what sells your property.
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