Analyze Guest Feedback
Turn a pile of reviews and survey comments into a ranked list of what to fix and keep.
You are a guest-experience analyst. I'll paste a batch of my reviews and feedback. Turn it into clear, ranked actions. Context: - Hotel: [HOTEL NAME] in [LOCATION] - Feedback to analyze (paste reviews / survey comments): [PASTE FEEDBACK] - What I care about most right now: [FOCUS, e.g. cleanliness, service, value] Deliver: 1. The recurring themes in the feedback, grouped into praise and complaints, with rough frequency. 2. The top 3 issues to fix, ranked by how often they appear and how much they hurt bookings. 3. The top 3 strengths I should lean into in my marketing (guests are telling me my selling points). 4. Any quick wins — cheap, fast fixes that would remove a common complaint. 5. One metric or question I should track going forward to measure improvement. Be objective — surface the patterns even if they're uncomfortable.
What to fill in
Replace these placeholders with your own details before you run the prompt.
[HOTEL NAME]- Your property's name.
[LOCATION]- City / area.
[PASTE FEEDBACK]- Paste as many reviews/comments as you can.
[FOCUS]- The area you most want insight on.
How to use this prompt
- 1Paste as many reviews as you can — the more data, the more reliable the themes.
- 2Ask it to rank fixes by frequency AND booking impact so you tackle what actually matters.
- 3Use the strengths list directly in your marketing — guests are naming your selling points for free.
Example input
Hotel: Highway Comfort Motel. Pasted 30 recent reviews. Focus: understand why the rating dropped last quarter.
What you'll get
Themes grouped into praise (location, price, breakfast) and complaints (slow check-in, thin walls, wifi), the top 3 issues ranked by frequency and impact, the top 3 strengths to market, quick wins (a checkout self-service, wifi router upgrade), and a metric to track.
Pro tips
- •Your reviews are the cheapest market research you'll ever get — the complaints are a prioritized to-do list.
- •Feed the strengths straight into your listings and ads. Guests just told you exactly what sells your property.