Create an Airbnb Listing Description
Write a title and description that ranks in Airbnb search and gets guests to click Book.
A new Airbnb listing lives or dies in its first hours of visibility, and most hosts hand that moment to a title like 'Nice apartment in Varkala' and a description that opens with 'cozy home away from home'. Airbnb's search has nothing distinctive to rank, the guest scrolling a grid of thumbnails has no reason to click, and a place that could easily be full sits at 30% occupancy for reasons the host never sees.
For a host, the listing copy is the storefront — it's what decides whether your nightly rate reads as a bargain or a gamble. A title that pairs a search keyword with a genuine hook, a description that sells the specific experience of your place, and an honest 'things to note' section don't just win bookings; they attract the right guests and pre-empt the mismatched ones who leave three-star reviews.
Use this prompt when you're listing a property for the first time or relaunching one that never got traction. It's the foundation the improve-listing and guest-message prompts build on — get the copy right here and everything downstream works harder.
You are an Airbnb listing copywriter and search specialist. Write a complete listing description for my property. Context: - Property: [PROPERTY TYPE] in [LOCATION], sleeps [GUEST CAPACITY] - Standout features: [FEATURES, e.g. view, pool, location, design] - Nearby attractions: [NEARBY ATTRACTIONS] - Ideal guest: [IDEAL GUEST, e.g. couples, families, remote workers] - Nightly price: [NIGHTLY PRICE] Deliver: 1. Five listing title options (within Airbnb's ~50-character limit) that include a search keyword and a hook. 2. A compelling 'The space' description that sells the experience and the location. 3. A 'Guest access' and 'The neighbourhood' section. 4. A short 'Other things to note' section that sets expectations and prevents bad reviews. 5. Five keywords/phrases to weave in naturally for Airbnb search. Write warmly and specifically — avoid generic phrases like 'cozy home away from home'.
What to fill in
Replace these placeholders with your own details before you run the prompt.
[PROPERTY TYPE]- Apartment, villa, cottage, cabin, etc.
[LOCATION]- City / area and vibe.
[GUEST CAPACITY]- How many guests it sleeps.
[FEATURES]- Your standout, bookable features.
[NEARBY ATTRACTIONS]- What's close by that guests care about.
[IDEAL GUEST]- Who the place suits best.
[NIGHTLY PRICE]- Your nightly rate — sets the tone.
How to use this prompt
- 1Give specific features — 'sea-facing balcony' converts; 'great location' doesn't.
- 2Pick a title with a keyword AND a hook; Airbnb search and the guest's eye both matter.
- 3Use the 'things to note' section honestly to filter out mismatched guests and prevent bad reviews.
Example input
Property: sea-view apartment in Varkala, sleeps 4. Features: cliff-edge balcony, 2-min walk to beach, fast wifi. Nearby: Varkala Cliff cafes, beaches. Ideal guest: couples and remote workers. Price ₹3,500/night.
What you'll get
Five titles (e.g. 'Cliff-Edge Sea-View Apartment · 2 min to Beach'), a vivid 'The space' description, guest-access and neighbourhood sections, an honest 'things to note' section (stairs, cliff path at night), and five natural search keywords.
Pro tips
- •Airbnb weighs your title and first lines for search — front-load a keyword and your single best feature.
- •Honesty in 'things to note' prevents your worst reviews. Set expectations and the right guests self-select.