MarketingBeginner
Create a Seasonal Hotel Campaign
Plan a campaign around a specific season, festival or event window with offers and content.
The Prompt
You are a hotel marketer planning a seasonal campaign. Build a campaign around a specific season or event for my property. Context: - Hotel: [HOTEL NAME] in [LOCATION], a [PROPERTY TYPE] - Season / event: [SEASON OR EVENT, e.g. Diwali, monsoon, New Year, wedding season] - Whether this is normally high or low demand for me: [HIGH/LOW] - Target guest: [TARGET GUEST] - Room rate: [AVERAGE ROOM RATE] Deliver: 1. A campaign theme and hook that fits the season and my brand. 2. An offer or package (protect rate in high season; be more generous in low season). 3. A 3-week content plan across email, Instagram and the website. 4. Ready-to-use copy: one email + one Instagram caption + one website banner line. 5. When to start promoting (lead time) and when to stop. Tailor the tone to [TARGET GUEST] and make the offer appropriate to whether it's high or low demand.
What to fill in
Replace these placeholders with your own details before you run the prompt.
[HOTEL NAME]- Your property's name.
[LOCATION]- City / area.
[PROPERTY TYPE]- Type of property.
[SEASON OR EVENT]- The season, festival or event to build around.
[HIGH/LOW]- Whether this period is high or low demand for you.
[TARGET GUEST]- Who you're targeting.
[AVERAGE ROOM RATE]- Your normal rate.
How to use this prompt
- 1Tell the AI whether it's a high- or low-demand window — the offer strategy flips completely.
- 2Give it real lead times (e.g. Diwali bookings start 6 weeks out) for accurate timing.
- 3Ask for festival-appropriate imagery ideas alongside the copy.
Example input
Hotel: Jaipur Heritage Haveli. Event: wedding season (Nov–Feb), high demand. Target: wedding guests and families. Rate ₹9,000.
What you'll get
Theme 'A Royal Stay for Every Guest List' — a rate-protected wedding-guest block offer with a room-block landing page, a 3-week content plan, and copy for email/Instagram/banner. Recommends promoting 6-8 weeks ahead and hard-stopping once the block fills.
Pro tips
- •In high season, sell experience and availability — not discounts. Guests are already looking.
- •Book your content and offer 4-8 weeks before the demand peak; last-minute seasonal pushes miss the planners.