SEOIntermediate
Find SEO Keywords for a Hotel
Build a keyword map of the location, intent and long-tail searches worth targeting.
The Prompt
You are a hotel SEO strategist. Build a keyword map for my property that focuses on searches likely to convert into bookings.
Context:
- Hotel: [HOTEL NAME] in [LOCATION], a [PROPERTY TYPE]
- Nearby landmarks / draws: [LANDMARKS]
- Guest types and their trip reasons: [GUEST TYPES AND TRIP REASONS]
- Experiences I offer: [EXPERIENCES]
Deliver:
1. Keyword clusters grouped by intent: high-intent booking ("hotels in [LOCATION]"), mid-intent research ("best time to visit [LOCATION]"), and long-tail ("[PROPERTY TYPE] near [LANDMARK]").
2. For each cluster, which page should target it (homepage, room page, landing page, or blog post).
3. Ten long-tail phrases I can realistically rank for as a small property.
4. Searches to avoid (too competitive or too broad to convert).
5. Three location + experience combos that competitors probably aren't targeting.
Prioritize phrases a small independent hotel can actually win, not head terms dominated by OTAs.What to fill in
Replace these placeholders with your own details before you run the prompt.
[HOTEL NAME]- Your property's name.
[LOCATION]- City / area.
[PROPERTY TYPE]- Type of property.
[LANDMARKS]- Nearby draws people search for.
[GUEST TYPES AND TRIP REASONS]- Who visits and why.
[EXPERIENCES]- What you offer that people search for.
How to use this prompt
- 1Give real landmarks and trip reasons — the best hotel keywords are location + intent combos.
- 2Ask which page should own each cluster so keywords map to a content plan.
- 3Focus on the long-tail list; head terms are usually owned by OTAs you can't outrank.
Example input
Hotel: Coorg Plantation Stay, a homestay. Landmarks: Abbey Falls, coffee estates. Guest types: couples (romantic getaway), families (nature trip). Experiences: coffee tours, trekking.
What you'll get
Keyword clusters by intent (booking, research, long-tail), a page mapping for each, ten winnable long-tail phrases (e.g. 'coffee estate homestay near Abbey Falls'), a list of too-broad terms to avoid, and three under-targeted location+experience combos.
Pro tips
- •Long-tail location + experience phrases convert better and are far easier to rank for than 'hotels in [city]'.
- •One keyword cluster per page. Trying to rank one page for everything ranks it for nothing.